Meeya Tjiang
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DECO

Deaf creatives have no place to network in America as there is not a single virtual platform available for them. I want to create a place that brings Deaf creatives together to discover and connect with each other across the country. This platform will provide young Deaf creatives with the opportunity to connect with Deaf professionals in creative fields where they can develop professional relationships and promote networking.

I heavily focused on developing a website platform, virtual marketing materials, and creating a consistent strong branding design.  This project is the workings of my senior capstone.


Branding Design

Branding Design

DECO stands for Deaf Creativity Community. The blue letter C with the eye symbol emphasizes creativity and visuality. The primary assets of this branding are the hand and eye icons which represent American Sign Language culture. The yellow, blue, and pink colors reflect the vibrant, unity, optimistic characteristics of the Deaf Community.

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Main + About Pages

Main + About Pages

This main page allows Deaf creatives to connect with other professionals through weekly spotlights and featured works. Our about page provides additional information for the hearing audience to learn about the Deaf community including a brief introduction to the Deaf community, basic ways to communicate with Deaf people, and resources for accommodations.

Map Searching

Map Searching

The map searching page allows people to locate and connect with other Deaf creatives in selected states. This feature enables community building and enhances the searching experience for Deaf creatives.

Workshops + Meetups

Workshops + Meetups

Ideally, DECO will hold workshops that are open to everyone. These workshops provide a space for Deaf creatives to thrive in their development, creativity and networking. The goal of the workshops and meetups is to help create and expand Deaf creativity communities locally.

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Job Postings

Job Postings

Generally, disabled people have a harder time searching for jobs. DECO provides a job posting section for companies to post current job opportunities.

All job postings will be labeled with either “Deaf Owned Business” or “Deaf Friendly”. “Deaf Friendly” label is for hearing companies who want to work with Deaf people, have previous experiences with Deaf employees or have employees who know how to sign.

Social Media Materials

Social Media Materials

Our main marketing platform is social media. We use it mainly to reach out to our Deaf creativity community and hearing audiences. Social media is also a platform for sharing events, albums, videos and ideas. Incorporating a strong, bold branding design into social media contents helps to attract attention to this platform for Deaf creatives.

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Email Marketing

Email Marketing

With this virtual platform, our primary marketing material is email blasts. Email marketing has a larger reach and gives us the opportunity to broaden our attraction for Deaf creatives. Email blast is the preferred communication channel and it tends to deliver our messages directly.

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